Digital Community Coordinator

Our client in the wine industry has a vacancy for a Digital Community Coordinator.  This is a diverse and multifaceted role which requires an individual with proven excellent written and verbal communication skills, and a mindset which embraces and operates with a high degree of flexibility, accountability and attention to detail.

The incumbent will take ownership of the day to day responsibility and tracking of the implementation and co-ordination of the company’s digital platforms. This position is based just outside of Paarl.

 

Responsibilities:

  • Develop and implement social media and communication campaigns to align with marketing strategies.
  • Provide engaging text, image, and video content for social media accounts
  • Creation and implementation of a digital marketing content calendar
  • Keep up to date with changes/advances in social media, advising on new channels and approaches to adopt
  • Contribute ideas to meet sales and marketing objectives for tactical implementation of objectives
  • Administering social media platforms within brand guidelines
  • Re-purposing content for different media to ensure all copy is relevant to platform
  • Timeous response to customer queries and comments on all digital platforms
  • Organize and participate in events to build community and boost brand awareness
  • Take ownership of the wine club, Societi from offer definition through analysis, trends and metrics to increase sale value and engagement
  • Collate and report back on performance statistics for all digital communications across channels

 

Requirements

  • A recognized qualification in communications, marketing or public relations
  • A minimum of 3 years’ work experience in a digital commercial sales, marketing or communications position
  • Cape Wine Academy or WSET certification or previous wine industry work experience
  • A working knowledge of and competence in facets of social media
  • Exceptional English language writing and editing skills to communicate clearly and effectively, adjusting to the audience or task
  • Strong organisational skills with efficient scheduling and arrangement of working time
  • Knowledge of basic marketing principles – product, pricing, packaging, distribution and positioning
  • A creative yet results driven aptitude
  • Ability to identify and track relevant community metrics, website traffic and online customer engagement metrics to recommend and implement remedial action
  • Proficiency in IT tools and exceptional skills within MS Office suite. Adobe Creative Suite competence would be an advantage

 

Please ENSURE that your application includes the following:

  • a comprehensive Curriculum Vitae (MS Word format), inclusive of contact and email information
  • a covering letter motivating the application
  • an indication of current and expected remuneration
  • availability
  • contactable referees

If you have not heard from us within 4 weeks of the closing date, please accept that your application was not successful. Only short-listed candidates will be contacted.

Closing date applications: 8 December 2020

Applications: recruitment@hopcal.co.za

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