Head of Commercial

Our client, a key player in the agri-technology sector aims to enhance the fruit industry’s supply chain through advanced technology by optimizing key operations from the field, through the supply chain to the market.

They are seeking a commercially driven and hands-on Head of Commercial to lead their commercial department. This is a senior role that is both strategic and operational —  where you will set the direction for how they grow, retain, and serve their client base, while ensuring that day-to-day commercial operations run smoothly.

You will own the full client lifecycle, drive new business development, and the company’s presence in the agri-tech sector, by playing a pivotal role in scaling their footprint in the fruit supply chain industry.

This position is based in Paarl in the Western Cape.

Key Responsibilities

  • Departmental Leadership & Scalable Systems Building
    • Act as the primary driver of the commercial department — owning its direction, performance, and culture from the ground up.
    • Design, build, and continuously improve the systems, processes, and frameworks that underpin every area of the commercial
    • function, ensuring the department can scale efficiently as the company grows.
    • Establish clear standard operating procedures (SOPs) across client success, support, onboarding, and marketing so that quality and consistency are maintained regardless of team size or client volume.
    • Implement the right tools, platforms, and workflows to reduce manual effort, eliminate bottlenecks, and create a department that operates with repeatability and precision.
    • Build a high-performing team by defining roles clearly, setting measurable targets, and fostering a culture of accountability and continuous improvement.
  • Strategy & Business Development
    • Define and execute the commercial strategy, setting clear goals for client growth, retention, and revenue.
    • Identify and pursue new business opportunities, manage partnerships, and develop go-to-market strategies that support the company’s growth objectives.
    • Represent the company at industry events and client engagements to strengthen market presence and generate leads.
  • Client Success
    • Own the end-to-end client success strategy, ensuring clients derive maximum value from the platform.
    • Build strong relationships with key client stakeholders, acting as a strategic partner and primary escalation point.
    • Monitor client health metrics to proactively identify risks and drive retention, upsell, and expansion opportunities.
  • Client Support
    • Oversee the client support function, ensuring timely and effective resolution of client issues.
    • Define and enforce SLA standards, escalation protocols, and support quality benchmarks.
    • Foster a proactive support culture, anticipating client challenges before they escalate.
  • Client Onboarding & System Rollout
    • Lead the planning and execution of client onboarding programmes, ensuring smooth and well-documented go-lives.
    • Develop onboarding playbooks, training materials, and implementation guides that enable consistent client adoption.
    • Coordinate across departments to keep rollouts on schedule and clients confident.
  • Coordination of Client Needs to Development Teams
    • Serve as the primary liaison between clients and product/engineering teams, translating feedback into clear, actionable briefs.
    • Prioritise and advocate for client-driven feature requests and enhancements within the development pipeline.
    • Maintain a structured feedback loop that keeps clients informed of progress on their requests.
  • Marketing & Branding
    • Drive the marketing strategy targeting key audiences in the fresh produce and agri-tech sectors.
    • Oversee content creation, campaigns, and brand consistency across all client-facing and public-facing communications.
    • Support business development through marketing enablement materials, event participation, and industry thought leadership.

Requirements:

  • Bachelor’s degree in Business Administration, Commerce, Marketing, Agricultural Management, or a related field.
  • More than 5 years’ experience in a commercial, client success, or business development role — preferably within SaaS, agri-technology, or supply chain technology.
  • Demonstrated ability to operate at both a strategic and operational level, setting direction while staying close to execution.
  • Proven track record of growing client relationships and delivering measurable improvements in retention and revenue.
  • Strong understanding of software implementation, rollout processes, and translating client needs into development requirements.
  • Familiarity with agricultural technology, fresh produce supply chains, or farm-to-market operations is highly advantageous.
  • Excellent leadership and communication skills, with the ability to align stakeholders across all levels of the organisation.
  • Proficiency in CRM platforms (e.g., HubSpot, Salesforce) and task management tools (e.g., ClickUp, Asana, Jira).
  • A data-driven mindset with the ability to track and act on commercial and operational performance metrics.

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  1. That you have read and understood our Privacy Policy (www.hopcal.co.za).
  2. That you give us permission to retain your personal information in our database for future matching to employment opportunities.
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  4. That the information you have provided to us is true, correct and up to date.

 

Please ENSURE that your application includes the following:

  • a comprehensive Curriculum Vitae, inclusive of contact and email information
  • a covering letter motivating the application
  • an indication of current and expected remuneration
  • availability
  • contactable referees

 

If you have not heard from us within 4 weeks of the closing date, please accept that your application was not successful. Only short-listed candidates will be contacted.